SD:  Hi Athol and Jen, it’s Thanksgiving Day and I’m taking a break from the family and working on my computer. Checked MMSL blog and see no entries since October. Just wondering if you guys are doing okay?

I’ve bought all 3 books. Athol’s advice is great and I appreciate all the work you’ve put into MMSL. Hope all is well. Just checking since no new posts for a month. New content is not the (only) point — just wanted to make sure one of my favorite bloggers is doing ok. And will be posting again when ready :-)

Athol:  Hiya, it’s been a busy month. I am alive!

Firstly, the easy one, Jennifer and I just celebrated our 20th wedding anniversary. We went to Florida and essentially did a repeat of our honeymoon, namely visiting Universal Studios and Disney World. It was a great time and we did two days at Universal and two days jumping around the Disney parks.

If you go to Universal, it’s completely worth it to stay in the on-site hotels. The benefit of walking distance to the parks, early access to the parks and the free upgrade to your tickets to the Express Pass completely rocks. We caught some lower traffic days but were completely exhausted from riding rides rather than standing in line. Both the major Harry Potter rides are exceptionally well done.

Disney World… I guess I’ll just assume you’ve heard of it. Stayed at Animal Kingdom Lodge and it’s all giraffes and zebras in the back yard of the hotel. Nice. The major change from last time we were there was the advent of the Magic Bands – your all purpose park tickets, credit card and Fast Passes – in the form of a handy little electronic wrist bracelet. I’m told they can track down lost kids who wear them too, so there’s probably some kind of GPS thing in there as well. It’s the sort of thing that if you really think about it, this is the way the entire country will be in about 15-20 years and it smacks of population control and Big Brother. But holy crap the lines move so much faster to get into the parks and for some reason the white swirly light thingy turning green just makes me happy.

So fun, fun, fun, fun…. and came back home and immediately got a low level pneumonia that I’ve fought off heroically for the last two weeks. I knew I was getting sick before we left for Florida, but at that point the money is already spent, you aren’t getting it back and all complaining can do is make everyone else enjoy themselves less. So just grin and bear it while away and come home and crash.

Thanksgiving was remarkably low key this year in that we didn’t host it. We just got to eat the food, though for some unclear reason there is now more food in our fridge than we took to Thanksgiving. Which I suppose defines it as a good Thanksgiving.

Writing the blog is complicated these days.

One issue is time, I’ve been in a situation where I can only reasonably do two of the three potential things of, (1) coaching, (2) the forum, and (3) new content creation. I’ve been slowly extracting myself from the day to day of the forum, and the coaching is going well and I’ve finally got it down to a solid three days a week of calls, rather than spread all through the week.

Just doing the coaching itself is teaching me a lot more fine tuning of my overall approach. I’ve posted less, but some of the posts are my most important ones. The Leadership Moments one is crucial for example. It’s also a case of seeing a ton of people working through the process step by step and seeing where the common stumbling blocks are. I’ve not so much been wrong in the past, but there are unquestionably ways the emphasis on certain things can be better defined and some things are just quicker to apply now.

I’m also seeing how much of a jack-of-all-trades I was trying to make MMSL. It’s Sexy Moves, it’s for men, it’s for couples, it’s affair busting, it’s about adding basic Alpha when you have too much Beta, it’s Nice Guys, it’s dealing with toxic spouses, it’s about personal energy, it’s anything and everything. Plus everything was essentially on the blog in some form and it’s hard to sell something as a book when you also have it on your blog for free. #Facepalm. Thus new content, actually has to be somehow new.

I’m seeing more and more how each thing can be sliced off and defined as it’s own topic and really the only long-term solution is simply more coherent content. So… defined audience + defined problem + defined solution = defined product topic and therefore long term success.

If there’s a problem in the marriage right now, it’s Jennifer going crazy that I’m spending all this time thinking rather than producing *anything* of the next layer of content that I could create.

So, um… working on my marriage lol.

Jennifer:  Happy Anniversary to us! Wow, 20 is a strangely impressive number. And yes, I do go crazy with Athol endlessly thinking about the many permutations of producing huge amounts of content and what should come first…and…and…and. But the end product is always so impressive that I find it hard to truly be angry.  (And as a completely unrelated side note, the place holder note for this section for me to write a little something said “Jennifer: something something dark side”. Thought you all would get as much of a kick out of that as I did.)