Many companies have enjoyed a massively increased ability to reach new audiences thanks to the power of the internet.

But as the net has allowed increased access for it, it has also provided the dilemma for many of how to make their own company stand out.

So here are a few ideas and examples of how to effectively promote your company in the digital domain.

Entertainment

Concert

In the entertainment sector there is a huge competition for brands to find good exposure in a very busy online marketplace. And consequently, many will try and offer a free sample of the products offered as a way of gaining recognition and aiding the consumer in seeing whether the product is right for them.

For example, the rock group Slayer recently announced their comeback with a limited-edition free download of a track that helped propel the promotional activity around the band in a variety of news media. And similarly, online casino sites such as Lucky Nugget Casino have been quick to develop a free app that offers a convenient gaming style for its target audience. Lucky Nugget Casino have been proven to use the latest technological advances to cater to the growing online gaming audience by providing a huge range of constantly-updated casino games that feature the likes of slots, roulette, poker and many other popular games.

Travel

Plane

The travel industry is also enjoying something of a renaissance thanks to the increased interactive features that are a product of the latest advances in digital technology.

Sites such as TripAdvisor allow users to rate and review their holiday experiences in an easy-to-use interface that can provide helpful feedback for many leisure establishments. And this in turn can provide some great organic promotional material for the likes of the Park Hyatt hotel in Sydney who, thanks to the positive user reviews, can use such feedback in their advertising.

Even relatively simple social media services such as Instagram can provide a great way to allow the public to easily promote a particular location which can count as free advertising and a good method of finding out the strengths and weaknesses of a particular service.

Retail

Retail

Although many high street retailers have found it tough to compete with online stores, a few brands have managed to adapt to the changing environment through some successful online promotions.

For example, the bicycle retailer Reid Cycles have been able to target their hardcore audience by promoting their individual stores and promote a variety of sales, as well as offering a 10% discount bonus to anyone signing up to use their service.